Boring Is Bad For Business

Podcast: Boring Is Bad For Business
Hosts: Joel and Soojee
Category: Business
Sub-Category: Marketing & Social Media
First Episode: 2022

Introducing Creative Director, Joel and Brand Strategist, Soojee, co-owners of The Good Studio! At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing and overload of really boring brands. Which as the title of this podcast describes, is bad for business. So what’s a boring brand? We define boring brands as being too unsure to stand for anything, they end up standing for nothing. They’re the brands that are forgotten by customers and the brands that employees love to leave. As you can see being a boring brand is so much more than just looking boring. Yes, how a brand looks or its visual identity is a big part of being bold rather than boring, but being a bold brand is about connecting. It’s about inspiring. It’s about starting with what’s inside the business. It’s sharing the mission, vision, purpose, culture and values right the way through the brand experience.

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